Built and scaled a complex Paid Search program integrating multiple brands, languages, site relaunches, offline tracking, attribution analyses reporting systems.

1. Technique: We used a bid optimization technique that we believe is unique (not seen elsewhere on the internet). We deployed our analysis technique for long standing accounts (5+ yrs data) by which we find and determine the optimal inflection points for bids.
2. Unique tactics: We believe de-automating an account and manually recognizing patterns of bid and budget allocations and apportionment. We  manually manage bids for a long time prior to semi-automating it.
3. Team Work: We worked closely with the client. Marketing managers from different countries reported to us half a day each month for keywords and ad translation work. To improve quality of such outputs we ran multiple workshops on specific SEM topics for these marketing resources at the client’s end. We worked closely with utmost transparency, like an extension of the client’s team.
4. Diligence: We demonstrated an unflagging intensity of optimizing the accounts. We left no stone unturned and would work for a long time to mine few keywords that may garner just a few (quality) clicks annually. Our work was occasionally audited by external agencies for 6 years. We always came through with flying colours. 🙂
5. Growth: We took over the accounts of various brands (Moss Express, Skiffy, RichCo, Alliance, Abric, Ulinco Components, Micro Plastics) that Essentra had acquired inorganically. In each instance we bettered the RoAS of the previous agency.