I recruited Karthik to lead Online Acquisition Marketing at Electrocomponents. At the time this was a new role with somewhat unknown potential. Karthik grasped the opportunity and demonstrated the potential of online for new customer acquisition, especially search marketing. This led to a significant increase in paid search activity within a few months of him arriving. Within a year Online marketing became a major part of the groups marketing activities and budgets.- this would not have been possible without Karthiks knowledge, delivery and guidance. Karthik is a real expert in online acquisition marketing who has delivered significant results in client organisations. I would strongly recommend working with Karthik in this field and listening carefully to his advice.